Sunday Spotlight: Realtor Sean Craft

Homes N Land LogoSean Suit Front Step

Sean Craft and I closed a Richmond, VA home purchase together just last week, and we have a few more in the works.  He has been a true pleasure to work with, and I have learned a lot from him regarding keeping open lines of communication in a real estate transaction.  There are many people to coordinate to get to a closing on time, and Sean stays in constant communication with all parties to make sure that happens.

Take a few moments to learn about Sean and his passion for real estate and life:

When did you get in the real estate business?

I was the kid who bought house plan magazines instead of comic books. I made houses out of cardboard boxes and always rushed to get the Sunday paper so I could pour over the home section and architectural floor plans. I have always loved “getting into a house” and that is a great asset in this business. I actually love what I do.  It is not a job–it has been the roadmap of my life. After the crash of 2008, I decided it was time to follow my love of homes, architecture, history and city planning and take a leap of faith. So far it has paid off, I am the number one agent in my company in just my second year as a Realtor. Previously I had been renovating and flipping homes and selling them for profit since 2001. I continue to guide investors, buyers, and sellers as if I were selling or buying my own home. I have talked a lot of buyers out of the wrong home…ask them.

Tell me about your philosophy…

Treat people how you wish to be treated. It sounds like a cop out but many give it lip service but few truly practice it in reality. Buying or selling a house is a very emotional, stressful, and often times challenging process. It is important to never lose site of what your buyers and sellers are going through and that is what many Realtors forget. I get all of my emails on my phone and always respond in 24 hours at the very least. I think this is key to my success.

What separates you from the competition?

I am quick to respond, I know this city like the back of my hand, I have a new age approach to Real Estate and business, and I really do have a passion for Richmond and the city lifestyle. I hold a degree in Historic Preservation and Architectural History from VCU so being a Realtor is right up my alley. I am on Twitter and Facebook and use it to cast a very wide shadow on the Richmond Metro Area. Being a VCU alumni has also helped. I have a lifetime background in sales, marketing, development, branding, and management. Having worked in corporate for Ralph Lauren, Coach, Nautica, Tommy Hilfiger, Muzak and as a VP of Development locally for VCU Health System, HCA, and Bon Secours Health Sytems I have been trained by the best in the business.

I have also flipped 13 of my own properties and while owner of LIFEstyled, I helped clients maximize the value of their homes by cost effectively managing renovations and upgrades to get their homes on the market. I also have professional staging experience that helps get a home sold.

Having lived in Ginter Park, Laburnum Park, Ginter Park Terrace, Battery Park, The Fan, The Museum District, Oregon Hill, Westover Hills and most other Richmond City neighborhoods I know what these areas are like to live in.  Not many Realtors can say that. One of my marketing lines is “Wouldn’t you rather buy from a Realtor who has actually lived in your neighborhood?” I think this is key.

What are some of the fun things you and your team do to loosen up?

We meet several times a week for breakfast at a local restaurant. It is a time to catch up on what is going on in the business and to share success stories and what each of us is working on. We also drink adult beverages.

Where is your favorite place to get away?

I have been going to Rehoboth Beach, DE for the last 20 years. It is an amazing town with tons of charm, and an old fashioned boardwalk but no high rises like Ocean City. Very beach town, much like the one I grew up in.

Do you have a website or Facebook page that you would like to share?


Twitter: @SeanLCraft

My Websites:  and

What is your primary real estate goal this year?

To reinvest in my business, to keep in touch with my clients, to continue to educate myself, and to never let them see you sweat….glow maybe, just never sweat.

What have you been watching lately?

I don’t go to the movies much anymore. I used to be a huge movie goer but now find what is out there to be unworthy of my dollars. TV programming has gotten so much better that I would rather use my DVR to avoid commercials and watch when I want. I am a big fan of Downton Abbey, Mad Men, Boardwalk Empire, Revenge, Antiques Road Show, American Experience, Nurse Jackie, Million Dollar Listing, Selling New York, and a few more I can’t remember. I work a lot, so adding anything else into the mix would just be a waste.

Given your success in real estate, who would you say you look up to?

I think my broker is a wealth of knowledge. She has been in the business for over 30 years and has encountered everything under the sun. She always has an answer regardless of what I go to her for and this is why I work for her. She is always available, she is responsive, and she protects her clients, all things I try to emulate.

What is your favorite local restaurant?

I would rather say I have a few “go to’s” Breakfast: Perly’s, Joe’s Inn, and Westwood Pharmacy. Lunch and Dinner: Tarrant’s, Chez Foushee, The Mill on McArthur, Can Can, and anything that is close by when I am hungry. I am not big on eating at home.


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